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TradesAdvisor

Drumoak, Scotland

Business Details

TradesAdvisor ... sound familiar? TradesAdvisor was created way back in 2011 in Aberdeen by Gavin Esslemont and Darren Ross, both on the hunt for a local tradesperson that came recommended. Those were the days, before social media was really a thing. Mostly newspaper advertisements. Some personal recommendations. But no real way of finding someone that you could trust to do a good job.

TradesAdvisor was born. A simple online directory, a place where tradespeople could create their own mini shopfront on an online high street. Tradespeople would promote their services to those looking for local rated trades, they would then perform the work and ultimately invite their customers to come back and post feedback. Over 5 years, TradesAdvisor grew to be the North-East's local guide of rated trades,  attracting over 10,000 page views a month at its height.

2016 saw a change in the direction of the business, and TradesAdvisor changed hands. By February 2018, the new owners had made the decision to stop publishing the online service.

Whilst the popularity of social media has exploded over the last 10 years, so has the popularity of online validation of services and products and this has never gone away. Social media continues to provide a valuable tool to research services and there still remains a requirement for somewhere for people to go online, whether they use social media or not, where they can search a review tradespeople from across North Scotland, review their profile, look at photos and videos or previously completed work, read the reviews of previous customers, review their social media channels. A one stop shop where you can post a job and let local rated trades respond, taking the pain out of looking for the right tradeperson.

Following multiple approaches by tradespeople over the last 12 months, TradesAdvisor was re-engineered, re-designed and launched in March 2021, offering the ability to connect home improvement enthusiasts with local rated and verified trades across North Scotland.

In addition to the search algorithms being re-designed using the latest technologies and smart technologies providing the ability for people to post a job and then for those details to be sent automatically to a limited number of the nearest trades to the posters postcode, trades can also design their online profile to suit their business objectives, offering a flexible alternative to traditional means of advertising, whether online or offline.

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Drumoak, Scotland

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